Instagram is a powerful social media platform that allows you to share photos and videos with a wide audience. Unlike Facebook, which blends text and images, or Twitter, which is mostly text-based, Instagram is a visual-first platform—an ideal space for showcasing craftsmanship. Many Suffolk Craft Society makers are already using Instagram successfully, but others may be missing out on a great opportunity to promote their work.
Clare Gaylard, is a hugely skilled and able Instagram user. Most recently she and Simon Turner have developed some sophisticated and very eye catching ways that highlight the working practices of makers as well as their final products but it is unreasonable and unsustainable to expect Clare and Simon to be your sole means of appearing on Instagram.
Why Use Instagram?
Instagram is not just for personal photos—it can be a professional tool for:
Showcasing your work in a visually engaging way.
Engaging with potential buyers and collectors.
Driving sales by linking to your website, Etsy shop, or online store.
Building a creative network by following and interacting with artists, galleries, and craft communities.
Finding inspiration from other makers and artists around the world.
Getting Started with Instagram
If you’re new to Instagram, the best way to start is by following Google’s step-by-step guide on how to set up an account and make your first post. Once you’re set up, follow these key steps:
1. Decide Your Purpose - Think about what you want to achieve with Instagram.
Do you want to promote an upcoming exhibition?
Would you like to share your creative process?
Are you looking to sell your work or direct people to your website?
Your goal will shape your content and posting strategy.
2. Create a Strong Profile - Your Instagram profile is like a business card for your craft.
Profile Picture – Use a clear image (a logo or a picture of your work).
Bio – Keep it short and informative. Mention what you do and include a website link.
Privacy – A public profile is best for reaching customers.
3. Posting Content - What to post?
High-quality images of your finished work.
Behind-the-scenes content – work in progress, tools, materials.
Inspiration & sketches – let people see your creative journey.
TIP: Build up a small collection of photos before you start posting, so you always have content ready to share.
4. Posting Frequency & Engagement
Start with one post a week to build consistency.
Respond to comments and engage with followers—it makes your page more active.
Follow other artists and galleries you admire.
5. Stories & Highlights
Instagram Stories (short, 24-hour posts) can add a personal touch without cluttering your main feed. You can use them to:
Show work in progress.
Share exhibition previews.
Give quick updates.
6. Managing Feedback
Most interactions on Instagram are positive. If you ever receive negative comments, you can:
Use it as a teaching moment and respond professionally.
Delete or block inappropriate comments if needed.
7. Measuring Your Success
Track followers, post interactions, and enquiries to see if Instagram is working for you.
If you have a public profile, you can access Insights, which provides stats on post reach and engagement.
Instagram is a powerful yet simple tool for promoting your craft. It doesn’t have to be time-consuming, and you remain in full control of what you share. Start small, post regularly, and engage with your audience. Over time, it can become an enjoyable and valuable part of your creative practice.